Develop and organize project plans to include project briefs/requirements, specs, due dates, list of stakeholders/responsibilities, and budgets
Create and monitor project timelines/schedules on a regular basis
Direct and participate in meetings and working sessions, such as strategy, brainstorming and concepting, project kick-offs and handoffs, QA and testing, deployment plans, etc
Work and communicate with different project stakeholders, such as: Required agency departments (creative/designers, copywriting, strategy, development, account management, SEO, analytics, etc.), contractors/3rd party vendors, and clients
Create estimates, SOWs, price sheets, and other agency agreements as needed
Handle project budgets ranging from a few hundreds to half million dollars
Client list includes: Enterprise, Alamo, National, Norwegian Cruise Line, Crystal Cruises, Resorts World Bimini, Karisma Hotels and Resorts, Bahamas Paradise Cruise Line, Copa, etc
Digital Marketing Intern Responsibilities
Used DoubleClick Bid Manager (DBM) to manage, organize, review, and adjust different campaigns and budgets as needed
Created social ads using Facebook for Business, and adjusted them based on campaign and performance
Performed A/B tests for both SEM and Social PPC campaigns
Assisted in the creation of SEO initiatives, such on-site and off-site SEO:
Conducted site crawls and keyword research to improve sites’ SERPs, and created new SEO titles and descriptions based on research
Edited blogs, enhanced link-building, and researched new evolving digital marketing opportunities
Totally MG 